The field of digital marketing has experienced considerable growth over the past couple of decades. Business owners and marketers need to be aware of new and emerging trends in order to stay on top of their game – and a step ahead of the competition. Incorporating the latest technologies into your marketing strategy can help you effectively connect with your target audience so you can better serve their needs. This, in turn, can help jumpstart growth and generate more revenue for your business.
In the past two years, consumer behavior has changed significantly. As more and more businesses shift their operations online, shoppers have far more avenues in which to spend their hard-earned money. In order to make the biggest impact on your target audience, you need to keep up to date with the digital marketing trends that are expected to emerge in the year to come.
Key Digital Marketing Trends to Follow in 2023
Artificial Intelligence
Artificial intelligence (AI) is already becoming an integral part of business models and structures. In the not-too-distant future, new technologies and tools are expected to play a huge role in marketing as well. With that in mind, it may be worthwhile to implement machine learning and algorithms in order to better understand the interests and preferences of your target audience. You might find it easier to create a personalized experience for current and potential customers by reaching out to them via email or sponsored ads on social media networks.
AI-powered tools are also becoming quite popular with small and medium-sized businesses looking to build a strong brand identity. Before engaging with your audience, you need to create an impressive digital presence and introduce visual elements that tell them more about your business. You can easily create a recognizable brand symbol using a free logo generator for your ecommerce platform or social media pages.
Influencer Marketing
According to a recent report, influencer marketing is expected to generate around $16.4 billion in 2022. This particular sector has grown rapidly during the COVID-19 pandemic, as more people have made online purchases and watched video content than ever before. Influencer marketing has already been quite popular, and it’s expected to dominate in the next year as well. Many brands are regularly collaborating with micro-influencers to increase brand awareness and grow their online following.
You might choose to partner up with a well-known personality and appoint them as a brand ambassador for your business. Long-term collaborations with key influencers can help you effectively promote and sell your products or services to your target audience. Establishing a strong presence on popular social media networks like Instagram and TikTok is also an ideal way to create greater familiarity with a younger demographic of consumers.
Livestreaming
While not necessarily a new trend, livestreaming is expected to continue and grow in the future. Today, businesses can grab the attention of potential customers by hosting a livestream on their websites or social media platforms. You might also choose to team up with an influencer for a Q&A session or tutorial to give consumers further insight into your products or services.
You can even create a shoppable livestream where viewers can get a closer look at products without visiting your store – and even purchase items in real-time. Instagram’s shoppable Reels feature makes it easier than ever for brands to pitch their products to viewers. Livestreaming can be a very effective way to reach a wider audience and generate more sales, too.
Voice Search
More than ever, internet users are searching for websites, products, and services using voice commands. In order to keep up to date with this emerging trend, you need to focus on optimizing your website and page content for voice search. In doing so, you’ll be able to improve the ranking of your ecommerce platform or business website in search results as well. Of course, anything that makes it easier for consumers to find your business also increases the likelihood that they’ll subsequently make a purchase.
As part of your overall search engine optimization (SEO) efforts, keep voice search in mind so that you’re always providing the best possible user experience.
User-Generated Content on Social Media
User-generated content (UGC) is a great way to interact with and engage potential customers. Host a contest or giveaway on Instagram or Facebook to create awareness among your target audience and increase your social media followers. Create an interesting and relevant hashtag using your brand name and encourage people to promote it through visual posts or center it around trending topics on Twitter. With the increasing popularity of TikTok, companies are also expanding their reach by running successful campaigns on their own or in conjunction with popular social media influencers.
Final Thoughts
By following these major digital marketing trends for 2023, you’ll be in a prime position to grab the attention of new potential customers and keep pace with industry leaders as well. Staying up to date with the latest trends helps you gain an edge over your competitors and keep your audience interested in what you have to offer for the foreseeable future.
Need help getting started with digital marketing for your business? HighClick Media can help! Call us at 252.814.2150 today or message us here to find out how we can help #ElevateYourBrand!