All the cool kids use Instagram.
Instagram is a social media networking app that allows you to share content in the form of photos and videos. In recent years, the mobile photography craze has made Instagram highly successful, with the platform reaching 1 billion active monthly users in June.
And to the mystery business-owner reading my blog: If you don’t even have a business Insta yet, you’re seriously missing out!
With a smart strategy in place, social media platforms can assist you in building a dedicated following, strengthening your brand, and, YES, driving tons of new traffic to your website! Take a look at my 4 proven ways to use Instagram to drive website traffic.
1. Create the perfect bio + include Call to Action
Who are you and what do you do for your audience? This is the question your bio should answer. Your words should be powerful and compelling. The goal is to attract your audience and what your brand is and how it your product or service benefits them.
One of my favorite business bios belongs to Airbnb:
Their bio quickly explains their services in a playful way, and the brand encourages audience participation by inviting followers to share their photos.
Most importantly, there is a Call to Action. “Book from our feed: abnb.co/instagram” links visitors to their website to take the next step. You’ll definitely want to link your website to your bio, because this particular social platform prevents links in photo captions from being clickable.
2. Be consistent
“How often should I be posting to my Instagram?” It’s such a common question, but there is no right or wrong answer. As long as you’re being consistent, you’re doing it right. Don’t post ten times on Monday, zero Tuesday and Wednesday, once on Thursday, and then nothing for a week! Find your balance. Don’t flood your followers’ news feeds. Space your content out without falling off the map. Having a consistent presence builds trust and keeps your brand fresh in your followers’ minds.
3. Incorporate hashtags and location tags
Posts with at least one hashtag attain 12.6% more engagement, while posts with a location tag gain 79% more engagement. On the flip side, overuse of hashtags and use of irrelevant hashtags are subject to penalties. Nine hashtags is a solid number to use. Make sure your hashtags are relevant to your brand, and don’t use the same hashtags for every post.
4. Share useful content
At first glance, Instagram is a place for pretty pictures, but let’s not forget how important compelling content is for every component of your digital strategy. Showcase your products and services. If you’re a boutique owner, give your audience styling tips based around your clothing and accessories. Or let’s say you’re a chef. Share pictures of your beautiful meals and direct visitors to your website for recipes.
The best thing you can do on Instagram is provide value to your followers so that they’ll be compelled to visit your website. What makes your business stand out?
If you’re looking for more Instagram marketing tips, our experts can help you strategically grow your account. Contact us today so that we can produce the results that you need to drastically increase your website traffic.