One of the best ways to reach potential customers is through social media marketing. Social media allows you to build a brand presence, reach a wider audience, and engage with current and potential customers.
However, many business owners make some of the same mistakes when getting started on social media. For instance, they might limit themselves to creating awareness on a single platform. While this isn’t entirely unreasonable, you could be targeting the wrong audience.
Maybe this particular scenario describes you…
You’ve worked hard to build your follower base over time. Your content is amazing. You’re always sharing the best advice you can find. But something still isn’t right. Your conversion rate is low.
You’re finding it challenging to turn loyal followers into returning clients. This may be due to a number of reasons. But ultimately, it boils down to poor marketing strategies and tactics.
Luckily, we’ve got you covered. In this article, we’ll explain how to convert your followers into clients as well as how to generate tons of leads via social media channels. Excited? Let’s dive in!
Start a Conversation
Turning followers into clients is more attainable than you might think. While you may assume that your content alone is enough to entice your audience, that isn’t always the case.
Today, social media platforms are littered with brands competing for brand awareness. In order to succeed at converting your followers into clients, you’ll have to be unique in your approach to positioning and branding your business. It’s essential to identify your unique selling proposition and maximize it effectively.
One of the easiest ways to turn followers into clients is by starting a conversation with them. Rather than merely posting content for the sake of doing so, engage with your community and ask relevant questions.
Be sure to respond to any comments or questions that visitors leave on your page. In doing so, you will show prospects that you’re interested in them – and that they’re being heard and valued by your company. This will help build trust with potential customers and make them feel like they’re more than just another potential sale.
To start a conversation with one of your followers: first, take a look at their profiles to see what types of things interest them and which companies or organizations they follow. Then, use that information to start a conversation with them.
Don’t introduce your website or product into the conversation directly when you do this. Demonstrate that you are an authority on the topic by giving more information than is asked for – and then mention your company as if it were an afterthought.
Create Unique Content
One of the most critical steps in converting followers into customers is to create unique content.
While it’s a good idea to consistently post on your social media accounts, if you keep posting the same kinds of content, you will quickly become ignored. Try to come up with some new and innovative ways to engage with your followers and potential customers.
If you can think of a way to reach out to your customers in a way that’s more interactive, go for it! You’ll find that this is one of the best ways to get more people interested in what you have to offer.
Don’t be afraid to try new things and invest time and money into developing new strategies for engaging with your customers. When everyone else is posting about the same boring things, your posts will stand out from the crowd.
Build Relationships with Influential People in Your Industry
Like any other business, it takes money to make money – and social media is no exception. The problem with social media is that you can spend a lot of time and energy engaging with people for “free,” but there’s no guarantee that any of the relationships you build will lead to sales.
The secret to making sure your efforts are worthwhile is to focus on connecting with influencers – people who are capable of influencing the people you want to reach. There are several ways you can go about doing this.
Start by identifying influencers who are actively focusing on your particular niche or industry. You can learn more about them by searching for their names on LinkedIn, reading their blogs, and following them on Instagram, Facebook, or Twitter.
Take a closer look at prominent influencers’ social media accounts and see if they are posting links to content that’s relevant to your business (and your potential customers). You might also be able to find them by seeing who’s active in groups relevant to your niche or industry.
Once you’ve identified these influencers, engage with them by liking or commenting on their posts. Even if they don’t reply directly, they’ll see that you’re interacting with their content – and this might lead them to engage with yours as well. It’s a good idea to comment positively.
Create Contests and Giveaways
Creating contests and giveaways is a great way to generate viral marketing for your business. Encouraging people to talk about your business by creating a contest can go a long way toward attracting more followers, clients, and customers.
A successful contest must have an objective that entrants can strive for. It should be fun, and engaging, and should also be easily measured. An excellent example of this is a contest to get the most tweets or Facebook likes.
To make the contest more enticing, you can offer prizes for the winner or runners-up. Be sure that your contest is easy to enter so all your followers will want to participate.
To further increase the number of entries, you could offer additional prizes for entrants who are creative enough to submit creative content such as photos, videos, or blog posts related to your product or business.
Take Advantage of Trending Topics
Businesses are often afraid to jump into a trending topic out of concern that their involvement will come off as inauthentic.
The fact is, if you’re not leveraging the opportunity that comes with trending hashtags, you’re missing out on a golden opportunity to increase your awareness.
There are several ways to get involved in the conversation without forcing. If you want to be seen as an active participant, research the trend and make sure your answer is helpful and relevant to your target audience. Convince people that you’re an authority in their niche.
Once you’re recognized as an expert in the field, try linking your response to your business or industry. If you have something valuable to contribute, take the time to write out informative blog posts for the same. Ideally, your blog post should also point to your products or services as an ideal solution to readers’ problems.
The Bottom Line
Before you can convert followers into paying clients, you have to get them to know, like, and trust you. Building a social media following is time-consuming and requires a great deal of patience and consistency.
Once you’ve attracted your potential clientele, start sharing your work in subtle ways that encourage followers to contact you without forcing your work down their throats.
If you’re struggling to get started with social media marketing or you need help building your follower base and converting them into customers, HighClick Media is here for you!
We are a full-service digital marketing and web design agency, dedicated to helping grow businesses of all shapes and sizes by implementing comprehensive marketing solutions. Our talented team of creative thinkers, innovators, and digital marketers bring extraordinary skill to every project, positioning your business for blistering success.
Whether you’re looking for a website refresh, social media marketing, or brand development, reach out to us today by calling 252.814.2150 or dropping us a line here.
Guest blogger Margie Heaneythe writes high-quality content and helps manage social media marketing efforts for Get Plus Followers. She helps save social media marketers time and money by finding active and engaging Instagram users for their personal profiles or business pages. Margie is proud to partner with LearningFuze, a premier coding and data science boot camp offering part-time or full-time courses, available in person or online.