tag for brand persona blog posts.
Small businesses have to overcome numerous hurdles before making a name for themselves and ensuring an ever-increasing revenue stream. Naturally, some of the biggest obstacles are generating leads and inspiring loyalty. At first glance, it seems simple enough – find…
If you want to be truly effective with your marketing, you have to understand your customer so well that you know the “conversation going on in their mind” that's so personal they won’t utter it to anyone. How do…
When you think about branding, probably the first thing that comes to mind is a logo. A close second would likely be a specific color scheme that you closely identify with the brand. But any properly developed brand must also…
If you’ve been in business for any significant length of time, you might have encountered the desire or necessity to rebrand your organization. Maybe you’re tired of looking at that same old logo, customers keep getting you confused with another…
Instagram has come a long way – that's the social media app Millennials use to share mega-filtered photos of fancy plates of food and vacation selfies, right? It's this stigma of these curated lifestyle images associated with this social media platform…
Embracing Creativity: How Do You Stay Creative? As a full-service digital marketing agency in Greenville, creativity is our fuel. Each team member brings a unique set of innovative skills to the table, and we celebrate that every day! But, on…
Brand persona is a term that's gained recognition in the digital marketing world over the last several years. Maybe you've heard of it, but if you haven't, fear not! I'm going to explain what brand personas are, why they're valuable,…