tag for customer relationships blog posts.
Today, practically every business has a dedicated website – but are these businesses utilizing their websites to their fullest potential? Many business owners think of their website as a necessity for establishing a digital presence, but they don’t recognize how…
Today’s consumers are more connected than ever before. They expect to have access to information, services, and products wherever they are, whenever they want them, and at the lowest price. To remain competitive in today’s ecommerce market, you must integrate…
Search engine optimization, or SEO, can be massively beneficial for businesses of all sizes when it comes to marketing. Whether you’re looking to expand your customer base or gain an edge over your competition, there are several simple, cost-effective…
Finding new customers can be a challenge when you’re a new startup or a small business. Nobody knows your name, your budget is tight, and you’re competing with gigantic corporations that have well and truly sunk their claws into consumers…
One of the best ways to reach potential customers is through social media marketing. Social media allows you to build a brand presence, reach a wider audience, and engage with current and potential customers. However, many business owners make some…
If you want to be truly effective with your marketing, you have to understand your customer so well that you know the “conversation going on in their mind” that's so personal they won’t utter it to anyone. How do…
Marketing professionals for small-to-medium-sized businesses should be aware that when creating messaging and content for the Millennial generation and younger, different rules apply. Marketing approaches that might have been effective in attracting the positive notice of older generations might…
Over the past several years, organic reach on social media has been noticeably declining. This is primarily because social media platforms are pushing companies towards paid ads and promotions. While increasing your marketing budget may be the simplest approach to…
Thanks to advanced technology, building a website today can be extremely simple. However, designing a website that marries impeccable functionality with stunning visuals is still challenging. It goes without saying that websites are now a fundamental part of a business’s…
Negative customer reviews can happen even to businesses with top-notch customer service. Mistakes will happen from time to time; and unfortunately, social media makes it possible for a disgruntled customer to quickly tell lots of people when something goes wrong.…