Finding new customers can be a challenge when you’re a new startup or a small business. Nobody knows your name, your budget is tight, and you’re competing with gigantic corporations that have well and truly sunk their claws into consumers…
Marketing professionals for small-to-medium-sized businesses should be aware that when creating messaging and content for the Millennial generation and younger, different rules apply. Marketing approaches that might have been effective in attracting the positive notice of older generations might…
When you think about branding, probably the first thing that comes to mind is a logo. A close second would likely be a specific color scheme that you closely identify with the brand. But any properly developed brand must also…
If you’re looking for a surefire way to win customers' trust and grow your business, you need to pay special attention to your brand reputation. In today's world, consumers have tons of options when it comes to online retailers. If…
I don’t know about you, but I’m getting pretty tired of seeing and hearing political ads. Whether you’re flipping through a newspaper, watching the morning news, listening to your favorite tunes, checking your mail or email, or even surfing the…
As difficult as it might be to describe what ethics is in terms of marketing, it’s simple to describe what it isn’t. For example, if a product pricing landing page conveys inaccurate information, or conceals the price entirely. Or when…
They show up multiple times a day on social media. You see them in endless TV commercials. They’re loud, they’re annoying, and they’re everywhere! They are the shameless self-promoters of the business world. When you examine the strategies and tactics…
You’re familiar with it, even if you don’t know what it’s called. Chances are, if you’re like most internet users, you’ve even been sucked in by it at least once, if not many times. Your expectations were high, but your…
In the span of a few short weeks, our whole world has changed. A deadly virus that very few saw coming has forced workers to stay at home for their own safety, businesses to shutter temporarily, and entire economies to…
I Have Never Met Someone Who Doesn't Have an Opinion on Millennials. We are condemned for our love of avocado toast (it really is good – you should try it!) and pinned as the self-absorbed generation. But, on the flip…