The field of digital marketing has experienced considerable growth over the past couple of decades. Business owners and marketers need to be aware of new and emerging trends in order to stay on top of their game – and a…
Marketing professionals for small-to-medium-sized businesses should be aware that when creating messaging and content for the Millennial generation and younger, different rules apply. Marketing approaches that might have been effective in attracting the positive notice of older generations might…
Over the past few years, the way we use social media has evolved. Originally, social media was designed as a way to connect with people near and far. But as platforms have progressed, they’ve begun connecting us with brands as…
Prior to 2020, the retail industry was projected to continue its gradual shift toward digital and mobile-first purchasing within the next decade. Nearing year’s end, the future has already arrived...a bit earlier than anticipated. Thanks to social distancing and stay-at-home…