For some business owners, even entertaining the thought of a website redesign can be headache-inducing. Between concerns that the project will be overly time-consuming and the possibility that it may cost more than you’re willing to pay, it can be a lot. Add to that the challenge of trying to decide which website-building platform to choose among the many on the market today.
We get it! That’s why we’ve put together this comprehensive guide to help you along in the process. First, let’s consider why you might want to have your website redesigned in the first place.
7 Signs It’s Time for a Website Redesign
- Your site hasn’t been updated in a while. While there’s no hard-and-fast rule, most professionals agree that business websites should undergo a redesign every two to three years. As web design trends are constantly changing, what was considered attractive and aesthetically pleasing just a few years ago probably isn’t today. As rapidly as technology is advancing, any business website that hasn’t been upgraded in three years is unlikely to provide the best user experience to customers and potential clients. On top of that, when your site is regularly updated with valuable content Google takes notice – and that’s never a bad thing!
- Your site isn’t mobile-friendly. For most businesses, the majority of their website traffic comes from mobile users. Therefore, you need to make sure that your site performs as well on mobile devices as it does on desktops. A fully responsive website is simple to navigate on a smartphone, thanks to a mobile-friendly menu, easy-to-click buttons, and text that can be effortlessly read without having to zoom in. Not to mention the fact that Google gives preference to mobile-friendly websites in search results.
- You’re not getting enough traffic to your site. If your website isn’t generating traffic, something needs to change. Perhaps your content isn’t optimized for Google searches, or you’ve failed to address broken features or duplicate content – neither of which Google is very fond of. Search engine optimization (SEO) is an ongoing battle between Google and your website. Google wants to provide searchers with the most relevant results high up on the first page. If it’s been years since your website was last updated and your competitor’s site is updated often, Google will likely rank the competitor’s site ahead of yours.
- Your site isn’t converting visitors into paying customers. Are people visiting your website and leaving without taking any action? Are they spending scarcely any time on your pages before “bouncing“? If so, it’s obvious that while your site is easy to find in searches you aren’t delivering what visitors are looking for. Using tools like Google Analytics, you can monitor how customers are responding to your website’s current design. Low conversion rates could be a result of a site layout that isn’t compelling enough to persuade visitors to stick around. This is a clear indication that your site needs a makeover – and quickly!
- Your site looks and feels old. People like attractive things; it’s as simple as that. If your site layout is chaotic, cluttered, or just plain ugly, that’s not going to cut it with today’s consumers. An unappealing website can (and will) negatively affect how potential customers perceive your business. Is your website riddled with recurring “technical difficulties” that need to be addressed? Are there new features you want to introduce or outmoded functions (such as traffic counters or flashing banners) that need to be eliminated? If so, a website redesign is certainly warranted. Redesigning your site allows you to modernize the look and feel of it; you might choose to modify your brand colors and fonts, revamp your logo, or update the images and written content – the possibilities are endless!
- Your site isn’t performing well. If visitors encounter a bunch of broken (or “dead”) links, pages or images load slowly, users can’t easily access the information they’re looking for, the website is constantly crashing, or (as previously mentioned) it isn’t mobile-friendly, then it’s time for a website redesign. In short, if any part of your website isn’t functioning properly, consumers will quickly move on to another company offering similar services. A poor user experience can create an unfavorable impression of your business and can even negatively affect your search rankings. By contrast, a positive user experience will result in visitors spending more time on your site, increasing your potential to generate leads, engage with your market, and solidify your brand.
- Your site doesn’t clearly or accurately reflect your business in its current state. Your website is the digital face of your company – so, you’ll want to be sure it makes a good impression. After all, the first interaction that the majority of customers will have with your business is through your website. Accordingly, you’ll want to ensure that your site accurately represents the business as well as the products and services you offer. Over time, your business model, messaging, offerings, or priorities may have changed. Naturally, your website should be updated to reflect these changes. If you aren’t regularly refreshing the content on your site, people may incorrectly assume that you’re no longer in business or that you don’t value your online presence – in which case they’ll probably look elsewhere for a company to do business with.
What Is WordPress?
Since its humble beginnings as a blogging tool in 2003, WordPress has evolved into a robust content management system (CMS) and website-building platform. It’s the most popular CMS on the market today – in fact, over 43% of all websites worldwide are powered by WordPress!
In technical terms, WordPress is free and open-source software that uses the PHP scripting language to send and retrieve information from a MySQL database. In layman’s terms, WordPress is a web platform offering tons of features and functionalities without requiring a high level of expertise in web programming after the site is developed.
Aside from the basic WordPress code itself, there are three major components to every WordPress installation: themes, plugins, and widgets.
A theme is a collection of files – specifically HTML and CSS files – that serve as a design template for your website. Themes define what the pages will look like without altering the content within those pages. You can choose to use a pre-built framework or have a theme custom-designed to suit your specific needs.
Similar to an app, a plugin is an extra bit of code that can be used to add customized functionality to your website depending on how you want it to work. Plugins allow you to expand the capabilities of your site beyond the features included with the basic WordPress installation. With the right mix of plugins, your site can run faster, look more attractive, and be more user-friendly than ever before.
Widgets are small blocks of content that you can drag and drop into the sidebar, header, footer, or other enabled areas of your site (depending on the theme you choose). Similar to plugins, widgets are used to add specific features or functions to your website without having to write any additional code. Common examples of widgets include recent blog articles you’ve posted, embedded social media feeds, fillable forms, calendars, and banner ads.
Why Should You Use WordPress for Your Website Redesign?
From startup website builders to more established CMS platforms, there are many options to choose from when you’re considering a website redesign. So, are there any clear advantages to using WordPress over any other platform on the market?
In this article, we’ll explore some of the top benefits of WordPress and offer 9 compelling reasons why this platform is perfect for your website redesign project.
WordPress Is Easy to Use, Update, & Manage
Initially, it may take some time to familiarize yourself with the ins and outs of the WordPress platform. But once you get the hang of it, you’ll find that the user-friendly Dashboard interface makes it easy to add, remove, or modify content – such as text, images, videos, and effects – to web pages and blog posts. You can update and optimize your website structure, add navigation menus, and even customize your colors, fonts, and other design elements.
One of the greatest advantages of WordPress is that you don’t have to possess any prior knowledge of HTML, CSS, PHP, MySQL, or any other programming language to effectively use WordPress – nor is it necessary to have any formal training or professional experience as a web designer or developer.
As flexible and powerful a program as WordPress is, virtually anyone in your organization (who is authorized to do so) should be able to maintain your website quite easily. Assuming you have an internet connection and a web browser, you already have everything you need. If you’re familiar with any of the most popular word-processing programs, editing a page within WordPress will look very familiar to you.
WordPress’s visual editor – known as Gutenberg – allows you to add or modify content without ever seeing your site’s code. The simple interface features a toolbar with text editors, formatting tools, and the ability to upload media files in various formats. When you’re done making changes in Gutenberg, WordPress automatically updates the code on your website to reflect those changes.
A Word About Website Structure
Website structure refers to how your content is organized, interconnected, and presented to visitors across the various posts and pages of your site.
Having a good website structure can improve the user experience of your site by providing visitors with the information they need while making it easy for them to navigate to other relevant pages. Creating an orderly site structure also makes it easier to keep track of the various pages on your site.
Website structure is also a major factor that Google considers when assigning a rank to a site. When Google detects that visitors can quickly find the information they’re seeking on a website, Google is more likely to recommend the site as useful by ranking it higher on search engine results pages (SERPs). WordPress’s user-friendly interface allows you to create a clean, simple-to-navigate website structure that’s designed to appease users and search engines alike.
WordPress Sites Are Fully Customizable
With a wide selection of free and premium WordPress themes and plugins on the market, it’s entirely possible to build a fully customized website that caters to the specific needs of your business.
Currently, there are over 31,000 WordPress themes – more than 9,000 of which are free – that you can choose from to create a basic layout and structure for your website. Themes range in price from being completely free to $299, with the average cost being around $40. Even if you do end up having to pay for a theme, the cost will still be considerably less than if you were to hire someone to custom-develop your theme.
While many of these themes can be found on WordPress.org, several third-party websites also offer plenty of great options. As there are themes available for every industry imaginable, the real challenge isn’t finding what you need – it’s choosing the one you like the best.
Keep in mind that not every off-the-shelf theme has to match the design you have in mind. While it’s highly likely that the theme you end up choosing will be one that other businesses have previously used, that doesn’t mean your site is going to look exactly like someone else’s.
While some free or low-cost themes have only minor customization options and are generally intended to be used “as is,” the more robust off-the-shelf themes can be configured and customized as much as you want and still give you the website you need – at a tiny fraction of the cost of custom development.
Take the time to scour through the myriad off-the-shelf themes available and find one that’s high-quality, well-reviewed, and comes as close as possible to what you want by default. You’ll thank yourself later.
There are currently over 59,000 WordPress plugins to choose from on the WordPress.org website. If you can’t find a suitable solution from WordPress’s database, you can comb through the directories of third-party providers and independent developers to find what you’re looking for.
Imagine any task a typical website may need to complete, any problem it may need to solve, and any feature it may need to offer, and there’s probably a plugin for it. Of course, having thousands of plugins to choose from can be overwhelming. That said, there are certain essential WordPress plugins we recommended adding to every website:
- Contact Form: This gives your website visitors a way to reach out to you and allows you to get back in touch with them as well.
- Analytics: This allows you to see how many visitors your site is getting, how much time they’re spending on the site, and what actions they might be taking.
- SEO: This allows you to optimize the content on your site to attract more traffic from Google searches.
Depending on the specific needs of your business, you might want to add plugins that enable advanced features such as foreign language translation, online payments, appointment bookings, multi-factor authentication, and social media integration.
WordPress Is Versatile & Scalable
In the beginning, WordPress was largely regarded as nothing more than a blogging platform. But over the years, it has progressed to become a powerful platform that you can use to produce virtually any type of website.
Whether you’re looking to build a full-service website, you simply want to create or blog, or you want to incorporate a blog component into your existing site, WordPress is up to the task. You can construct a static homepage with static pages behind it or dynamic pages with drop-down menus. You can create customized landing pages to sell your products or easily add image galleries and social media links to encourage user engagement. The possibilities are endless!
In addition, given that WordPress is highly compatible with many other website builders, the platform is perfect for redesign projects. The flexibility of WordPress makes redesigning an existing website simple, convenient, and affordable.
Scalability is another important advantage of WordPress. As your business grows and changes, your website needs to be able to grow and change along with it. Fortunately, WordPress makes that process easy.
The WordPress platform is cleanly coded and well-equipped to handle massive amounts of traffic. If you should encounter a performance bottleneck, there are plenty of plugins you can install to help with scaling by performing tasks such as caching, compression, resource minification, and image optimization. Once installed, these plugins allow your site to accommodate more traffic without buckling under pressure.
WordPress Is Mobile-Responsive
These days, people spend more time surfing the web on their mobile devices than they do on desktop computers. Websites that aren’t optimized for mobile devices won’t perform well for visitors trying to access them with smartphones, tablets, or other mobile devices. Users may struggle to read text, view images, or click links on your site.
Most people won’t think twice about ditching a website that doesn’t load properly or function as it should on their mobile devices. With millions of results available in every Google search, it’s all too easy to simply look elsewhere to find the information they’re seeking.
Over the last few years, Google has placed greater emphasis on websites’ mobile responsiveness. In 2018, Google officially announced that it would be taking a “mobile-first” approach to search rankings. This means that the search engine now primarily uses the mobile version of a website’s content for indexing and ranking. While it isn’t required to have a mobile version of your for your content to be included in Google’s search results, it is strongly recommended.
Fortunately, WordPress makes it easy to create a mobile-responsive site that loads smoothly on all devices. Most WordPress themes are designed to be mobile-friendly by default, so you don’t need to worry about your site being inaccessible to mobile users.
Moreover, when you update your theme for desktop, the mobile version of the theme is automatically updated as well. So, you can rest assured that your website will look equally as good on smartphones as it does on desktops.
Another great perk about WordPress? Since the Dashboard is also designed to be mobile-friendly, you can easily manage and update your website anywhere, whether you’re on your phone, tablet, or desktop computer.
WordPress Is SEO-Friendly
SEO involves lots of keyword research and search metric analysis – and it’s an essential component of any high-performing website. That said, the technical SEO process can be extremely complicated, especially if you aren’t familiar with the terminology and tools involved.
While WordPress won’t automatically optimize your site for search engines, the platform does come uniquely equipped to assist you in your SEO efforts.
Here are just a few reasons why WordPress is great for SEO:
- With its simple HTML code system, WordPress makes it easier for search engines to read and index web pages (a process known as “crawling”). The more crawlable your site is, the more likely it will be to rank higher in SERPs.
- Permalinks allow you to create clean and keyword-rich URLs, which can help search engines better “understand” the content of your pages.
- WordPress shows you exactly where to add key SEO features such as meta tags, keyword phrases, descriptions, titles, and more to every web page you publish.
- The ability to embed “alt” tags and descriptions into the images on your site can help improve your rankings in Google Images searches.
- It’s no secret that Google favors fast-loading websites. WordPress offers numerous plugins specifically designed to boost loading speeds.
- WordPress automatically optimizes your site’s accessibility on mobile devices, so you don’t have to create multiple versions of your site to adapt to different users.
- Your Facebook, Instagram, Twitter, and other social media accounts can be easily integrated into your website so users can share content there. This can help increase user engagement on your site.
For these reasons alone, it’s no wonder that WordPress websites are much more likely to rank higher in search engine results pages (SERPs) than sites built with other platforms. Better ranking means more visitors to your site, and having more visitors greatly increases your chances of boosting profits.
While some SEO-enhancing aspects are built into the framework of WordPress, still others can be implemented by adding plugins specifically designed for search engine optimization.
These plugins can be used to help optimize the content on web pages by providing instant audits of your on-page optimization efforts as well as managing key SEO data such as H1 titles, meta descriptions, meta titles, keyword embedding, and schema markup. In short, SEO plugins are designed to do everything possible to ensure that your site appears more often and higher up in SERPs.
Yoast SEO, one of the most popular WordPress SEO plugins, gives step-by-step information on how well (or not so well) your content will rank and provides clear guides for how to improve your site’s readability for search engines and users.
All-In-One SEO is another great SEO plugin that’s easy to use but incredibly powerful; we can recommend this plugin with confidence, as we use it on our company’s websites.
WordPress Is Safe & Secure
Having a secure website is central to maintaining a business’s good reputation. If your website is an easy target for hackers, your visitors may be confronted with inappropriate content or even be exposed to dangerous viruses and malware. If you have an ecommerce site, security is even more critical. After all, your customers are relying on you to provide a secure interface for entering and storing their personal information and credit card numbers.
While WordPress sites aren’t impervious to cyberattacks, they’re generally better protected against unauthorized access than sites built with other CMS platforms. When a WordPress website does get hacked, it’s usually because the site is utilizing questionable themes and/or plugins, is hosted by unreliable providers, or has been compromised due to a paucity of basic password literacy. In short, the problem doesn’t lie with the platform itself. Considering that WordPress powers well over 40% of all websites globally, it’s merely a statistical coincidence that WordPress-based sites appear to be targeted more often than non-WordPress websites.
That said, you still need to have a strategy in place to make sure that your website is continuously monitored and backed up frequently in the event of a catastrophe. Aside from enlisting the services of a reliable managed IT services provider (we can recommend a really good one!), you can also install security-focused WordPress plugins to further safeguard your website against hackers, malware, and other threats. These plugins can be used to implement features like multi-factor authentication (MFA), limiting failed login attempts, and scanning your site for vulnerabilities.
At HighClick Media, we highly recommend adding the Sucuri plugin to your WordPress site. Sucuri creates multiple layers of security to help protect your website from hackers, malware, DDoS attacks, and blacklists; provides continuous website monitoring and site scanning; plugs any security leaks or loopholes it may detect; and can even make your website faster in terms of speed and performance.
WordPress developers are constantly making improvements to the platform to ensure that it runs smoothly. Security updates are rolled out regularly as new cyberthreats arise, addressing and promptly correcting any possible gaps detected in the platform’s defenses.
Users are informed whenever security updates are required, and these updates are easy for users to make. By updating to the latest version of the WordPress core, you’re decreasing the chances of your website falling victim to cyberattacks and ensuring that everything continues to work properly.
WordPress Benefits from a Thriving Developer & Support Community
Because WordPress is open-source software and has been adopted by so many individuals and organizations around the world, the platform enjoys a sizable and active community of contributors.
This highly engaged community – comprising thousands of users, developers, designers, and business owners – has created a vast array of plugins, help sites, and forums for discussing issues surrounding WordPress and suggesting solutions to common (and uncommon) problems.
Since community members are more than willing to share their knowledge and experience with others, you’ll never be at a loss for invaluable resources that offer the support you need to manage and update your WordPress website.
On the official WordPress website, you’ll find a wealth of reference materials, training courses, how-to video tutorials, and support forums to help you take full advantage of the platform’s potential. Offsite, there are numerous independent forums and Facebook groups to further help get your questions answered.
The WordPress community also engages in lots of outreach to users, hosting WordPress camps around the world and supporting the growth of local WordPress user groups.
WordPress Is Cost-Effective
Whether you’re just getting started or your business is already well-established, you’re probably looking to keep expenses as low as possible. Choosing WordPress for your website redesign project is one way to save money.
Nearly all DIY website builders such as Wix and Squarespace place commercial restrictions and limitations on what you can and can’t do with their programs. Not so with WordPress. That’s because WordPress is open-source software, which means that it’s free to download, install, use, and modify in any way you choose.
Keep in mind that while the software itself is free, you’ll still have to acquire a domain name (which can be free but usually comes at a minimal cost) and pay for web hosting; and you’ll most likely have to spend some money on themes and plugins as well.
A domain name is the internet equivalent of a website’s physical address. It’s the text that users type into a browser’s search bar to directly access your website.
If the domain name is the address of your house, then web hosting is the actual house that the address points to. Web hosting is where all your website files are housed, served, and maintained, and it’s what makes your website content accessible to other users on the internet.
WordPress Is Time-Tested & Trusted By Many
Website builders come and go – even the big names can fade from view (remember GeoCities?). WordPress, however, is far more likely to stick around for the long haul. This is because open-source software like WordPress isn’t maintained by a single person or business entity. Even if WordPress were to cease to exist (which is extremely unlikely), any competent developer could simply copy its source code and launch “new” software with a different name in a matter of minutes (a maneuver known as “forking.”)
In the 19 years since its original release, WordPress has been tested, fine-tuned, expanded, and optimized time and time again. Throughout its evolution, WordPress has become a first-class web publishing platform that’s well-suited to meet virtually any website’s needs. Millions of users worldwide benefit from WordPress; it’s available in over 53 languages and propels thousands of multilingual websites as well.
It isn’t just small- and medium-sized businesses that are using the platform, either. According to data from BuiltWith, WordPress powers over 36% of the top 1 million websites (based on site traffic). Many leading brands and organizations in a variety of business sectors rely on WordPress to power their websites and blogs.
Chances are, you will have heard of a few of these companies:
- News Media (The New York Times, New York Post, Chicago Sun-Times, Reuters, Facebook Newsroom, Microsoft News, Spotify News, CNN, NBC News, MTV News, NPR, the TED Blog, Bloomberg, Mashable, and TechCrunch)
- Magazines (Vogue, TIME, People, Wired, Variety, The New Yorker, Forbes, and Fortune)
- Musical Artists (Jay-Z, Beyoncé, Katy Perry, The Rolling Stones, Alanis Morissette, Justin Timberlake, and Snoop Dogg)
- Governments (Sweden, Finland, Canada, and even The White House)
- Entertainment (The Walt Disney Company, Sony Music, PlayStation, OnlyFans, BBC America, AMC, Ripley’s Believe It or Not!, Angry Birds, and the official Star Wars blog
- Retailers (Target, Best Buy, and IZOD)
- Travel (Booking.com and TripAdvisor)
- Real Estate (Zillow and Realtor.com)
- Employment Services (Indeed)
For many business owners, the choice between having a website custom-developed versus going with a more ready-made solution such as WordPress is not an easy task. We hope this guide has been helpful in assisting you with that decision.
As we’ve detailed here, WordPress is designed to be easy for everyone to use (not just web developers), allows you to create any type of website you need (whether it’s an ecommerce store, online forum, marketplace, membership site, or just about anything else you can think of), and provides a wide range of tools and options for customizing the site you’re creating. The platform allows you to create a site that looks and performs equally well on mobile devices as it does on desktops, scales easily if you need to add more pages or features as your business grows, and positively contributes to your overall SEO efforts.
WordPress sites are uniquely positioned to withstand some of the most common cyberattacks and can be bolstered further through the use of security plugins. Thanks to a passionate support community, WordPress users have ready access to the information they need whenever they need it. A WordPress site is relatively inexpensive to create, requiring only minimal investments towards domain name acquisition, web hosting, and plugins/themes. Finally, WordPress is a tried-and-tested solution for creating any and every type of website.
In short, choosing WordPress for your website redesign project is one of the smartest decisions you can make as a business owner.
Redesigning a website can be a complicated process, especially when you have a site with a lot of moving parts. While WordPress positions itself as a platform that anyone can use to build a website – and to a certain extent, this is true – creating a site that’s both fully functional and professionally designed often requires an expert touch.
Just because you can build a site on your own, thanks to WordPress’s impressive arsenal of tools, that doesn’t necessarily mean it will be a good site. After all, you want to make sure everything works flawlessly and that the user experience is configured in such a way that the website will contribute to – not hamper – the performance of your business.
If you need more advanced functionality or a custom-developed theme to help you further stand out from the crowd, partnering with a professional WordPress web design and development company might be the way to go.
Once the redesign project is complete and your site is up and running, your web development partner will train you and all other authorized users on how to access the backend of WordPress so that you’re better prepared to make future updates to the site on your own.
If you’re thinking about redesigning your website (or even building a brand-new site from scratch), we at HighClick Media wholeheartedly recommend using WordPress as your preferred platform – and we can help make your design project happen, too! When you partner with HighClick Media, we’ll work with you to determine how best to approach your website project to maximize your online presence and #elevateyourbrand! Call us today at 252.814.2150 or drop us a line here to schedule a website design consultation!